Why attend MAX?

Top 10 reasons to attend

1. The multiscreen imperative

Last year at MAX, Adobe CTO Kevin Lynch gave a visionary talk about succeeding in the midst of a multiscreen revolution. As the landscape continues and change, MAX will remain the ideal place to learn about new devices and screens, new input methods, new formats, and new distribution models. Adobe MAX keeps you informed and relevant.

2. Visit the real intersection of design and technology

We bring together a mix of designers, developers, and business strategists from a wide variety of organizations. No matter what the role or the industry, everyone is focused on creating engaging digital experiences. This shared energy and passion sparks new ideas, drives new partnerships, and breaks new ground every year.

3. Push the envelope

There's no doubt that an organization's future success and profitability depends on its ability to create compelling applications, content, and video on screens of every size, across operating systems, that are accessible from anywhere at any time. At MAX, you can see how this is already being done and figure out how to adapt your own organization's approach to customer and market demands.

4. Become more productive

MAX will help you work smarter and faster, starting the very next day. You'll take ideas to market quicker through design and development workflows that support iterative development. Attend hands-on training labs, and learn from real-world case studies of success.

5. Upgrade your organization's skills

The dedicated Design, Develop, and Envision tracks are packed with sessions that directly relate to the work you're doing now and the work you need to do next. The wide variety of sessions and labs that MAX offers enables you to choose those most applicable to your organization.

6. Learn from the experts

All MAX sessions and labs are taught by the best of the best — the kind of people you don't just run into every day. This is your opportunity to learn from their years of shared experience.

7. Bring home best practices

Exchange ideas and build one-on-one relationships with people who have dealt with the same challenges your organization is facing, and learn how they tackled those challenges. And when you leave, those contacts will be part of your organization's extended network.

8. Bring new visionary energy to your work

Get exposed to new ways of thinking about your projects as well as some of the coolest, boundary-pushing, experimental work out there.

9. Know that it's worth the investment

The vast majority of MAX 2010 attendees felt their expectations for the event were exceeded. In fact, the number of attendees that told us MAX 2010 far exceeded their expectations tripled year over year. Attendees feel MAX is the place learn about industry trends, gain exposure to new products, and get information that is not accessible anywhere else.

10. Let loose and have fun

When your brain is full and you just need some downtime, there are plenty of ways to relax. Hang out and play games in the Community Pavilion; eat, drink and be merry at the MAX Bash; and celebrate all the new inspiration you are bringing back.