Green @MAX

Green@MAX initiatives

The Adobe MAX conference is striving to be more eco-friendly. Here are ways the MAX team and its partners are working to keep MAX green:

Venue — Los Angeles Convention Center

When considering venues for the MAX conference, the planning team takes care to find venues that are actively involved with green initiatives.

In 2008, the Los Angeles Convention Center (LACC) was certified in Leadership for Energy and Environmental Design, and the center is working toward enhancing that certification with new Earth-friendly programs like thermal storage and creating green space for its community.

The LACC is working on a sustainability program that will allow the center to achieve Silver Certification status in 2010.

On October 18, 2010, the U.S. Green Building Council (USGBC) awarded LACC the highly coveted Gold certification in LEED-EB in Operations and Maintenance (O&M), a two-step elevation bypassing the Silver certification. LACC now becomes the largest U.S. convention center to achieve LEED-EB O&M Gold certification.

Los Angeles Convention Center environmental initiatives:

• 100% eco-friendly public cafes and restaurants
• Food waste diversion program
• 95% food product cleaning materials
• 100% free-range organic grass-fed beef
• Participation in the Monterey Bay Aquarium Seafood Watch Restaurant Program, which promotes the safe selection and handling of seafood products
• Sustainable roofing reflectance and emittance
• Solar heating attenuation
• Efficient lighting
• Air-conditioning efficiencies

• Efficient energy conservation management
• Renewable energy (solar power and natural energy)
• Recycling programs (LACC annually diverts and recycles over 733 tons of goods)
• Composting
• Clean air initiatives
• Chemical-free water treatment technology
• Restroom water conservation
• Kitchen dishwasher efficiency
• Tree planting

Venue — Nokia Theatre L.A. LIVE

As an AEG-operated venue, Nokia Theatre L.A. LIVE shares the mission of AEG 1EARTH, AEG's environmental commitment. As part of AEG 1EARTH, Nokia Theatre L.A. LIVE works to balance economic performance with environmental health and community well being. The facility conserves vital resources such as energy and water and sustains a culture of environmental stewardship — reducing and recycling waste, fighting global warming, and educating its guests and employees.

Nokia Theatre L.A. LIVE environmental highlights:

• Installed 166kWh of solar photovoltaic panels on the roof (connected to a 346kWh system at STAPLES Center for a total of 512 kW)
• Installed waterless urinals (91) and water efficient sink faucets
• Installed low-voltage lighting relays that control the sequence and operation of all task, general, and event lighting

• Use of fluorescent and LED lighting instead of incandescent lighting
• Use of electronic ballast instead of magnetic ballast
• Putting exterior lighting on time schedules and photocell control
• Cleaning with green chemicals (biodegradable and nontoxic)

Transportation — freight shipping with Legacy Shipping

• Investing in aerodynamic tractors for better fuel economy
• Equipping vehicles with super single tires, which weigh less and are less abusive to pavement
• Recycling all metal, aluminum, cardboard, paper, and electronic items
• Recycling all oil, antifreeze, filters, and batteries
• Loading trailers to capacity whenever possible; optimizing loads at all times
• Conserving the use of lighting in office buildings

• Using electric forklifts since 2005
• Switching to electronic faxing to reduce paper use
• Improving fuel economy by 5% and reducing emissions by 7% through proactive servicing of equipment
• Building reusable crates to ship manufactured goods and tradeshow equipment
• Recycling all scrap wood
• Using heat-treated plywood (no formaldehyde)
• Reducing paperwork through the use of updated order processing software

Champion Exposition Services

• VUTEk printers — Advanced VUTEk flatbed printing technology produces high-quality signage without laminate or glues, reducing nonrecyclable plastic product and energy consumption by 33%.
• EcoSign signage — Champion's patented EcoSign substrate board and environmentally friendly inks produce signs that are totally recyclable.
• Eco-friendly carpet — Champion provides environmentally friendly carpet options at all of its shows.

• Carpets contain 10%, 25%, or 50% post-industrial recycled material.
• Recycled carpet can be turned into PVC piping and septic tanks.
• Carpet padding is made from 95% recycled urethane that is Green Label certified; after its use as padding it is turned into packing material.

Other environmental initiatives

• Online exhibitor kits save on printing and mailing.
• Aluminum alloy system components are made from recycled metals that are continually reused and recycled into new system components when worn.
• Use of iPads for our show AEs to reduce the printing of onsite show orders.

• Orange Magic carpet cleaners and shampoos meet Green Seal's environmental standard for industrial cleaners.
• Energy Star-approved counter lighting reduces energy consumption by 30%. Recycled cardboard wastebaskets and biodegradable trash can liners are used.