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Sessions and labs

Preconference courses and labs

BYOD (Bring Your Own Device) labs

Bring your own device and join 100 or so of your friends for these exciting and informative labs in which you actually use the applications you're learning—and then keep the files and software to continue practicing after the conference.

Standard BYOD labs run either 90 minutes or 3 hours and consist of presentations, demonstrations, examples, and hands-on class exercises. (Full-day BYOD labs are available during the preconference segment for an additional fee.) Since BYOD lab attendees use their own devices, there are a few requirements to ensure the best experience:

Device requirements

• All BYOD labs require you to bring a laptop and may require an additional device such as a laptop, tablet or mobile device. Be sure to check the BYOD lab system requirements for what other devices you need to bring. System requirements will be made available to you by September 26.
• We will supply all required and available software and demo assets the week of September 26. It is important that you install these items on your device prior to arrival.
• Prior to your lab, you must install the required software which can be picked up from the BYOD lab download stations in front of rooms 408 and 508
• Your laptop should meet the minimum system requirements for your lab. System requirements can be located in your registration profile page by September 26.
• You will need wireless capability to access the Internet through the Los Angeles Convention Center network.
• You will need your power cord.
• Please arrive at the classroom at least 30 minutes early so that a MAX teaching assistant can check your laptop and device installations and configuration to ensure that applications are functional and installed correctly.

If you have any questions about participating in the BYOD labs, e-mail us at maxspeakers@adobe-max.com.

Russell Brown@MAX

Russell Brown@MAX Creative Tablet Publishing — Project Wonderland

The Russell Brown@MAX lab is a three-day, hands-on course designed for art directors, designers, illustrators, and photographers to learn advanced imaging and publishing tips and techniques to use with Adobe® Photoshop® CS5.1 and Adobe InDesign® CS5.5. Led by Adobe Senior Creative Director Russell Brown and his distinguished team of instructors, the course gives you the opportunity to work with some of the best designers and instructors in the industry.

In this class — using a powerful combination of cameras, computers, and Adobe Creative Suite® 5.5 software — you will construct several amazing creations of both a physical and digital nature. Start with cutting edge photography by Joel Grimes, add a pinch of advanced Photoshop techniques, and you'll soon have a collection of amazing images for your Alice in Wonderland-inspired project. Then, through technical trickery and down-to-earth instruction from InDesign experts David Blatner and James Fritz, you'll learn to publish anywhere, from teapot to tablet!

Taught on the latest Mac computers, Russell Brown@MAX features a limited class size and an intimate, inspiring environment for in-depth instruction on the Adobe Creative Suite of products. While working on your digital publishing project, you'll have time to ask questions of industry experts and network with others in your field. This year's theme is Alice in Wonderland and, as in the past, you should be prepared for Russell Brown to act as mad as a hatter.

Instructors:
Russell Brown - Adobe Systems
David Blatner - InDesignSecrets.com
Colin Fleming - Adobe Systems
James Fritz - InDesignSecrets.com
Joel Grimes - joelgrimes.com
Chris Converse - codifydesign.com

What to expect from the class

Day 1 — In the first day of class we will start the day off with a demonstration from Joel Grimes on some of his photography and lighting techniques. Joel will then capture images of all the Alice in Wonderland characters in the studio. After the photography session is complete, Joel and Russell will demonstrate their favorite techniques for masking, compositing and enhancing images. Students will be able to use some of the images photographed by Joel, or to shoot images of their own. Use of Joel's images is restricted to the RussellBrown@MAX projects and may not be used by attendees in any other manner outside of the class. This class is all about advanced Photoshop imaging techniques and photography that can be used on our ceramics projects and in our digital publications and will focus on giving images a unique mood and character that is so essential to making a compelling image.

Day 2 — Using designs and photos captured in class or that you bring with you we will use Adobe InDesign to create three different (and amazing!) tablet-ready versions of your book: ePub, Interactive PDF, and Folio (Adobe Digital Publishing Suite). Using our professionally designed templates, you'll learn the step-by-step process of creating these three files, and then transferring them to your favorite tablet device.

A good working knowledge of Adobe Photoshop is required for this class. Some working knowledge of Adobe InDesign would also be helpful. With the help of one of our sponsors, you'll have access to a large library of images from iStockPhoto.com. You can bring your own camera, but you are welcome to use the images taken by our professional studio photographer Joel Grimes. During the photography sessions, we will have professional models dressed as characters from Alice in Wonderland who will be photographed by the amazing Joel Grimes as he plays with light as if he were Rembrandt. Even better: Bring your own costume and let Joel photograph you for your project!

Finally, in the spirit of the Mad Hatter's tea party, you will print your class images on a special decal material and transfer them onto your very own ceramic teapot. The results will be fired in a kiln and returned to class. Now that's extreme printing!

If you have a tablet, you should bring it with you, but everything you need for the class, from the Mac computer to the Wonderland models, will be supplied. Just bring your creativity and enthusiasm!

Saturday, October 1

Sunday, October 2

Monday, October 3

* Schedule is subject to change.

ADEP@MAX Bundle (formerly LiveCycle@MAX)

Building CEM solutions: A hands-on ADEP technical overview

This lab is an introduction to Adobe enterprise solutions focused on customer experience management and document services. You will be exposed to the Adobe enterprise client and server technologies used to create CEM solutions. You will also get an introduction to the key development tools such as Workbench, Designer, and Adobe Flash Builder, through hands-on exercises.

On June 20, 2011, Adobe announced its new Adobe® Digital Enterprise Platform software, or ADEP. In addition to supporting existing Adobe® LiveCycle® Enterprise Suite 2.5 (ES2.5) functionality, the platform is designed to address a new problem domain that Adobe and others have identified as "Customer Experience Management", or CEM.

If you are new to ADEP, or are an existing customer upgrading to ADEP from the ES or ES2 platforms, this bundle will provide you with an introduction to key development tools such as Workbench, Designer, and Flash Builder through hands-on exercises. The hands-on ADEP experience is exclusive to ADEP@MAX.

The ADEP@MAX preconference lab is a Windows lab and will take place the following dates and times at the Los Angeles Convention Center:

Saturday, October 1

Sunday, October 2

* Schedule is subject to change.

CS5.5@MAX bundle

Adobe Creative Suite 5.5: Create content across screens and devices

This program is for creative designers and developers who want to create content that can be easily deployed across screens of all sizes - everything from mobile devices to set top boxes. You'll learn how to consider differences in screen sizes, resolution, and input types, whether you're in the early stages of your content creation or updating existing materials. This lab will cover the latest features in the following Adobe Creative Suite products: Adobe InDesign CS5.5, Photoshop CS5, Illustrator CS5, Dreamweaver CS5.5, and Flash Professional CS5.5.
Strongly Recommended:

• Android device running Android 2.2 or newer and/or an iOS device and registered as an Apple Developer

Please note that this class will be taught in a BYOD (bring your own device) lab environment.

The Adobe Creative Suite 5.5: Create content across screens and devices preconference lab will take place the following dates and times at the Los Angeles Convention Center:

Saturday, October 1

Sunday, October 2

* Schedule is subject to change.

Preconference labs (computers provided)

Preconference labs provide additional intensive training for MAX attendees interested in expanding their marketable skills. They are full-day or half-day, hands-on programs that are scheduled to take place 9am-5pm on Sunday, October 2. An additional fee of $595 for full-day preconference labs and $295 for half-day preconference labs applies. Space in preconference labs is limited to 50-70 attendees, so register as early as possible.

The following preconference labs will be taught on either a Mac or Windows® platform. Please note the platform before scheduling your preconference lab.

Half-day preconference labs (Sunday, October 2, 1 p.m.-5 p.m.)

Full-day preconference labs (Sunday, October 2, 9 p.m.-5 p.m.)

Preconference BYOD Labs

Preconference Bring Your Own Device (BYOD) labs are full-day, hands-on programs that allow attendees to learn on their own devices.

Web Experience Management (WEM): Building multichannel customer sites

This lab is geared at web application developers looking to get a hands-on introduction to Adobe's Web Experience Management solution (previously known as CQ5.4). You will become familiar with the features and functionality of WEM plus technologies such as CRX, JCR, Felix, and Sling. We will include exercises for developing templates that can be used by end users to author content. Developers should have previous experience with web development including technologies such as HTML, CSS, JavaScript, Java Server Pages (JSP), knowledge of object-oriented programming (Java preferred), and knowledge of open standards such as XML.

Deliver ideas in print, online, and to tablets with Creative Suite 5.5 Design Premium

Creative Suite 5.5 Design Premium enables you to create and produce content in whatever mix of print, web, interactive, and mobile to design your project demands. In this lab you'll learn practical Photoshop, Illustrator, and InDesign tips that will save time and inspire you with new creative techniques. You'll use InDesign to design and produce digital documents like interactive PDF files and SWF files for viewing on desktops; eBooks for dedicated e-reading devices and digital magazines; and newspapers or retail catalogs for distribution to tablet devices using the Adobe Digital Publishing Suite. Plus you'll learn how to create standards-based websites optimized for viewing on desktop computers, tablets, and smartphones with Dreamweaver CS5.5.

Developing cross-OS mobile applications with Adobe Flash Builder, Flex, AIR and ADEP

In this lab you'll get up and running building mobile applications with Flash Builder using Adobe AIR and the Flex framework. The lab will focus on the smartphone form factor, so bring your Android, BlackBerry Tablet or iOS device. We'll do an introduction to AIR for mobile and then dive into the Flex Framework to see how it makes building standalone applications easy. You'll learn how to use native device features like the camera and accelerometer, plus how to create and manage views, data, and layout within your application. You'll also get a hands-on look at how to debug, optimize, and deploy to devices using Flash Builder. This code camp will spend 90% plus of the time writing code and you will leave with all the source on your own computer.
Note: A preparation guide will be sent out one week prior. It is imperative that you prepare for this course before coming into the room..

Flash Builder 4.5: Building mobile, web, and desktop applications

This lab is for enterprise developers and web application developers who need to get up and running with Flash Builder 4.5 quickly. You'll start with the basics such as layouts, data display, and remote object use, and quickly advance to topics such as item renderers, skinning, and extending components. This will be a very fast-moving course aimed at getting productive with Flash Builder 4.5 in record time. This lab is designed for web application developers and enterprise developers who have previous experience in another object-oriented programming language and an understanding of XML.

Mobile Applications with Dreamweaver, jQuery and PhoneGap

In this lab you'll learn how to leverage native device functionality with HTML and JavaScript using PhoneGap. You'll also see how Dreamweaver 5.5 makes it easy to integrate jQuery mobile and PhoneGap. This is a great session for anyone who wants to build cross-platform mobile applications with HTML, CSS, and JavaScript. The lab will walk you through getting set up, creating a basic application, using jQuery mobile for UI, and using the PhoneGap APIs to hook into device-specific features like camera, and GPS. By the end you'll have all of the info you need to deploy and publish the application.